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Description

AUTHENTIC BEAUTY CONCEPT STYLING ASSORTMENT

Today, hair is about effortless style and loose, free flowing textures. To create your perfectly (im)perfect look try the Authentic Beauty Concept pure styling formulas.

When it was decided to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, it was talked about a few ingredients in the products that could easily be replaced by more natural sources. After extensive testing, it was discovered there were many alternative natural ingredients perfect for the products, giving long lasting performance and pliable textures without having to use synthetic alternatives like mineral oil, parabens and silicones.

THE SCENT: The all hair types and styling range have the same pure, powdery and soft base fragrance. A pure, fresh and elegant feminine floral creation composed of a generous bouquet of white peony blended with freshly cut leaves, underlined with luminous rose, freesia blossoms and cotton powder violet, over a soft background of creamy musk’s and mellow woods.